i’m nabs - a customer experience and strategic operations leader.
i help high-growth businesses make sense of complexity by designing customer models and operating systems that scale without losing the human bit.
i care about clarity, speed, trust, and good judgement.
i’ve built customer orgs from scratch, led regional expansion at $100M scale, and thrived in the kind of ambiguity most people avoid.
my sweet spot is where customer experience, operations, and commercial reality collide - and where better structure can make the whole thing work properly.
based in sydney, currently exploring senior customer experience and strategic operations opportunities.
what i do
customer experience strategy
designing customer models that match business growth, customer complexity, and commercial reality
strategic operations
building the systems, rhythms, and cross-functional structures that stop teams working at cross-purposes
service model design
shaping self-serve, premium, technical, and high-touch support models that scale properly
voice of customer + insight loops
translating customer pain into product, process, and retention decisions
high-growth regional leadership
scaling teams, managing complexity, and making customer experience work in fast-moving APAC environments
by day
head of customer experience (apj) → monday.com | 2021 - 2025
operations manager → microsoft corporation | 2015 - 2019
sales manager → bose corporation | 2014 - 2015
expert → apple inc. | 2010 - 2013
by night
master of business administration → the university of sydney business school | commenced 2020
outside work
i write about style, culture, and identity, and make a lot of noise through music.
